SEO · Local SEO · Google Business Profile
SEO for Estheticians, Lash Artists, Waxing Studios & Med Spas
When someone nearby searches “facial near me” or “lash extensions in [your city],” the businesses in the map pack get the call. We get you there and keep you there.
From $750/mo · local SEO, Google Business Profile and on-site SEO
Who it’s for
Built for esthetics businesses ready to grow.
- Studios that rely on Instagram and referrals and want a steady stream of clients from Google
- Med spas competing for high-value treatment searches in their market
- Businesses with a website that looks good but never shows up in search
- Owners who want leads that keep coming without paying for every click
What’s included
Everything included
Google Business Profile optimization
Categories, services, descriptions, photos, booking links and weekly posts that keep your profile active and ranking.
Local keyword strategy
We map the exact “service + city” searches your clients use and build your pages around them.
On-page & technical SEO
Titles, headings, schema markup, internal links, speed and mobile fixes that help Google understand your site.
Review strategy
A simple system to earn steady, recent reviews, plus response guidelines that build trust.
Citations & listings
Your name, address and phone made consistent across Google, Yelp, Bing, Apple Maps and industry directories.
Monthly reporting
Rankings, map pack visibility, calls, direction requests and bookings, explained in plain English.
The process
How it works
01
Audit
We review your Google profile, website and local competitors.
02
Fix the foundation
Profile, citations and on-page issues corrected first.
03
Build authority
Service pages, content, reviews and local links.
04
Report & refine
Monthly reporting and adjustments as rankings grow.
Territory exclusivity
We will never work with your competitor.
We take on one client per specialty within a 20-mile radius. If we run ads for a lash studio in your area, we will not run ads for the lash studio down the street. Your strategy, your audiences and your results stay yours.
That also means openings are limited. Requesting an audit is how you find out whether your area is still available.
FAQ
Questions, answered
How long does SEO take for an esthetics business?
Google Business Profile improvements can show movement within weeks. Website rankings typically build over 3–6 months, and the results compound over time instead of stopping when you stop paying.
What is the difference between local SEO and website SEO?
Local SEO focuses on your Google Business Profile, reviews and listings so you appear in the map pack. Website SEO focuses on your site’s content and technical health so you rank in the regular results. Our SEO service covers both.
Do I need a new website for SEO?
Not always. We start by optimizing what you have. If your site is holding you back, we will tell you honestly and can rebuild it.
Should I do SEO or Google Ads first?
Ads bring bookings quickly. SEO builds long-term, lower-cost visibility. Many clients run both: ads for immediate results while SEO grows.
Not ready for done-for-you?
Learn to do it yourself inside the Academy.
Our done-for-you services are built for businesses ready to invest in growth. If you are earlier in your journey, the Academy teaches you the same systems we use, from pricing and service menus to SEO and ads, at a fraction of the cost.
- Free community: weekly Q&A and resources
- 7 Days to 6 Figures bootcamp: $47 one time
- Basic: $99/mo, full courses + workbooks
- Growth: $397/mo, group coaching + monthly hot seats
- VIP: $997/mo, 1:1 coaching every other week
Your next step
Ready to become the name they book?
Request your free business and marketing audit. We check whether your specialty is open in your area, review your marketing and your numbers, and send back the first fixes we would make.
One client per specialty within a 20-mile radius. Once your spot is taken, it stays taken.