Facebook & Instagram Ads
Facebook & Instagram Ads for Estheticians, Lash Artists, Waxing Studios & Med Spas
Your dream clients are scrolling Instagram and Facebook right now. Boosting posts won’t reach them. A real Meta ad strategy, with targeting, retargeting and tracking, will. Our campaigns consistently deliver 8–10x return on ad spend.
From $750/mo + ad spend · we recommend at least $300–$500/mo in ad spend
Who it’s for
Built for esthetics businesses ready to grow.
- Lash artists and estheticians with great work and inconsistent bookings
- Studios that have boosted posts with nothing to show for it
- Med spas launching a new treatment or promotion
- Businesses with website traffic that never books
What’s included
Everything included
Audience strategy
Local targeting, lookalikes from your client list and retargeting audiences from your website and social.
Creative direction
Exactly what to film and photograph, which hooks to lead with and which of your existing content will perform.
Ad copywriting
Primary text, headlines and calls to action written to stop the scroll and drive bookings.
Full-funnel campaigns
Awareness, consideration and conversion campaigns working together, not one boosted post.
Pixel & Conversions API
Tracking set up properly, so we know which ads drive bookings.
Testing & reporting
Ongoing creative and audience tests, plus monthly reporting on cost per booking and ROAS.
The process
How it works
01
Discovery
Your offer, ideal client and current content.
02
Build
Tracking, audiences and campaigns set up correctly.
03
Launch
Meta exits its learning phase in 7–14 days.
04
Optimize & scale
Test, cut and scale based on bookings, not likes.
Territory exclusivity
We will never work with your competitor.
We take on one client per specialty within a 20-mile radius. If we run ads for a lash studio in your area, we will not run ads for the lash studio down the street. Your strategy, your audiences and your results stay yours.
That also means openings are limited. Requesting an audit is how you find out whether your area is still available.
FAQ
Questions, answered
How much should I spend on Facebook and Instagram ads?
We recommend at least $300–$500/month in ad spend so Meta has enough data to optimize. We will tell you what to expect at your budget level.
What’s the difference between boosting a post and running real ads?
Boosting shows your post to a slightly bigger audience with limited targeting and no conversion goal. Real campaigns use custom audiences, retargeting, tested creative and booking-focused objectives.
What content do I need?
You don’t need a professional photo shoot. Phone videos and real results often outperform polished content. We tell you exactly what to create.
How do I know the ads are getting me bookings?
We set up the Meta Pixel and Conversions API so we can track bookings back to specific ads, then report on cost per booking.
Not ready for done-for-you?
Learn to do it yourself inside the Academy.
Our done-for-you services are built for businesses ready to invest in growth. If you are earlier in your journey, the Academy teaches you the same systems we use, from pricing and service menus to SEO and ads, at a fraction of the cost.
- Free community: weekly Q&A and resources
- 7 Days to 6 Figures bootcamp: $47 one time
- Basic: $99/mo, full courses + workbooks
- Growth: $397/mo, group coaching + monthly hot seats
- VIP: $997/mo, 1:1 coaching every other week
Your next step
Ready to become the name they book?
Request your free business and marketing audit. We check whether your specialty is open in your area, review your marketing and your numbers, and send back the first fixes we would make.
One client per specialty within a 20-mile radius. Once your spot is taken, it stays taken.