The Academy
Business Education for Esthetics Business Owners
Learn to price, market and scale your esthetics business yourself. The Academy teaches the same systems we use for agency clients: pricing, service menus, SEO, social media, lead generation and the numbers that matter.
Start here
Free Community
Free
- Weekly video answering the top 10 member questions
- Weekly polls that shape what we teach next
- A community of esthetics business owners
Foundations
7 Days to 6 Figures Bootcamp
$47 one time
- Pricing and service menu foundations
- Local SEO, website SEO and social media
- Client retention and your key numbers
- Unlocked inside the free community
Do it yourself
Basic Membership
$99/mo
- The complete DIY course library
- All 7 workbooks and spreadsheets
- 24-hour question turnaround
- 1:1 sessions available at $250 each
- Annual plan: 2 months free + a 1:1 session
Most popular
Growth Membership
$397/mo
- Everything in Basic
- 2 live group coaching calls a month
- Monthly hot-seat reviews of member websites, Google profiles and ads
- Done-for-you templates
- 1:1 sessions at the member rate of $197
- Annual plan: 2 months free + a bonus audit
Personal coaching
VIP Membership
$997/mo
- Everything in Growth
- Two 45-minute 1:1 coaching calls a month (owner only)
- Quarterly audit based on screenshots you share
- Messaging with 48-hour replies, Monday to Friday
- Annual plan: 2 months free + we build your website
Prefer done-for-you?
Let us run it for you.
If you would rather focus on your clients while we handle the marketing, start with a free audit.
Academy FAQ
Where is the Academy hosted?
The Academy lives on Skool, a community and course platform you can use on desktop or the mobile app.
Do I need to be a licensed esthetician to join?
The Academy is built for esthetics business owners: estheticians, lash artists, waxing specialists, brow artists, injectors and med spa owners.
What is the difference between Basic, Growth and VIP?
Basic is the complete do-it-yourself course with workbooks and fast answers, with 1:1 sessions available at $250 each. Growth adds live group coaching, monthly hot-seat reviews and templates. VIP adds two private 45-minute 1:1 calls a month for the owner, a quarterly audit and messaging with 48-hour replies.
How is VIP different from Business Growth Consulting?
VIP coaches you, the owner, twice a month based on what you share with us. Business Growth Consulting ($2,500/mo) covers your whole business with weekly team sessions, sales and retail training, direct access to your accounts, sign-off before launch, same-day support and territory exclusivity. Compare the two.
Your next step
Ready to become the name they book?
Request your free business and marketing audit. We check whether your specialty is open in your area, review your marketing and your numbers, and send back the first fixes we would make.
One client per specialty within a 20-mile radius. Once your spot is taken, it stays taken.