Free resources
Free Checklists for Esthetics Business Owners
Seven one-page, print-ready checklists covering the foundations of a six-figure esthetics business. Pick the one you need most and we will send it straight to your inbox.
Free Checklist 01
The Service Menu Checklist
Build a tighter menu that protects your time and grows your average ticket.
Free Checklist 02
The Pricing & Profitability Checklist
Price for real profit, not just covered costs, and stop discounting into a loss.
Free Checklist 03
The Local SEO Checklist
Show up in the map pack when someone nearby searches for exactly what you offer.
Free Checklist 04
The Website SEO Checklist
Turn your website into a booking tool that Google understands and trusts.
Free Checklist 05
The Social Media Checklist
Show up consistently where your clients already are, without burning out.
Free Checklist 06
The Client Retention Checklist
Keep the clients you already have coming back, and sending friends.
Free Checklist 07
The Know-Your-Numbers KPI Checklist
Track the numbers a bank, investor or buyer would ask for, and the ones that tell you what’s working.
Not ready for done-for-you?
Learn to do it yourself inside the Academy.
Our done-for-you services are built for businesses ready to invest in growth. If you are earlier in your journey, the Academy teaches you the same systems we use, from pricing and service menus to SEO and ads, at a fraction of the cost.
- Free community: weekly Q&A and resources
- 7 Days to 6 Figures bootcamp: $47 one time
- Basic: $99/mo, full courses + workbooks
- Growth: $397/mo, group coaching + monthly hot seats
- VIP: $997/mo, 1:1 coaching every other week
Your next step
Ready to become the name they book?
Request your free business and marketing audit. We check whether your specialty is open in your area, review your marketing and your numbers, and send back the first fixes we would make.
One client per specialty within a 20-mile radius. Once your spot is taken, it stays taken.